Founded in 2019, Smart Outdoor specialises in out-of-the-home (OOH) advertising. Based in the North East, Smart Outdoor utilises innovative software to make advertising campaigns highly targeted and extremely effective. It is the only company in Europe which offers this new technology for outdoor advertising.

In January 2021, Smart Outdoor identified a need for IT support that would not only provide peace of mind and security to the business with regards to its IT systems, but also facilitate its growth plans.

Empowering Businesses Through Technology

At Bowe Digital our goal is to enable businesses to realise their ambitions through the provision of innovative technology solutions and IT services. We therefore took the time to understand the business objectives and plans of Smart Outdoor. This was particularly important as Smart Outdoor, whilst recently established, was embarking on an impressive growth journey. Considering all these factors, we recommended our Professional IT Support package to Smart Outdoor, as well as the implementation of Microsoft 365.

A Trusted IT Partner

We are delighted to have developed a strong working relationship with Smart Outdoor and to be the company’s managed service provider.
As the IT partner of Smart Outdoor, we provide the company with ongoing Professional IT Support. Our Professional Support package takes a proactive approach to IT support to ensure the company’s IT systems always perform optimally. One way in which we do this is through our proactive monitoring software, which continually checks the performance of IT systems and if it spots a fault, it fixes it. If it can’t, it raises a ticket with our technical engineers, who pick up the ticket and action it. Similarly, we proactively protect the business from cyber security threats. We do this through the provision of Webroot Antivirus Protection which protects against threats across browsers, email, files, ads, URLs, and apps, all in real-time.

In the early stages of our relationship with Smart Outdoor, and as a Microsoft Partner, we implemented Microsoft 365 – a cloud-based subscription service which combines apps such as Excel and Outlook with cloud services such as OneDrive and Microsoft Teams. This allows Smart Outdoor to create and share anywhere, on any device, at any time. As part of our ongoing relationship with Smart Outdoor, we provide Datto SaaS Protection for Microsoft 365. A backup, restore and export solution, Datto SaaS Protection ensures that we can access, control, and protect the data Smart Outdoor entrusts to the cloud.

In addition, our team of technical experts are always on hand to provide support whether remote or onsite. Our IT support is fast, friendly, and available when our clients need us to save them time and protect their reputation. With our full-service approach to IT support, Smart Outdoor can have peace of mind that its data and operations are secure and scalable in line with business growth.


“Bowe Digital has supported the Smart Outdoor Media Limited group throughout their rapid growth and expansion that included a full redesign of the internal IT structure. From our initial meeting it was clear Bowe Digital had a very good understanding of what we required and have gone beyond expectation throughout the delivery of the project. We are extremely happy with the service Bowe Digital provides and have already recommended them to other clients for IT services.”
Robert Webster
Managing Director

To find out more about how we can support your business and help meet your IT requirements, call us on 0191 214 1750 or contact us here

You can find more information on Smart Outdoor here.